Senior Reporter with TVC News, Ibrahim Ayyuba Isah, has recorded a significant professional milestone following his induction into two major public relations bodies in the United Kingdom and Africa.
Isah, who is also the Chief Executive Officer of Ayrah Media Concept Ltd, was admitted as a Full Member of the Chartered Institute of Public Relations (CIPR) and an Associate Member of the African Public Relations Association (APRA).
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The development comes in addition to his existing membership of the Nigerian Institute of Public Relations (NIPR), further strengthening his credentials within both local and international communication circles.
The CIPR membership grade, known as MCIPR, is widely regarded as a top-tier professional recognition in the United Kingdom and Europe, awarded to practitioners with proven expertise in strategic communication and adherence to global ethical standards.
His induction into APRA similarly positions him within a network of professionals shaping communication practice across Africa.
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Speaking on the achievement, Isah said the move was driven by the growing demands of global media consultancy and the need to align with international best practices.
He noted that his firm, Ayrah Media Concept Ltd, currently manages high-level communication engagements, including work on the IsDB-funded Kano State Agropastoral Development Project (KSADP), which requires compliance with international standards.
According to him, the dual membership ensures that his consultancy operations meet global benchmarks comparable to those in leading cities across Europe and Africa.
Isah, who holds a Master’s degree in Public Relations and is currently pursuing a PhD at Nasarawa State University, has spent over a decade in broadcast journalism, covering major national issues.
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Industry observers say the recognition underscores the growing influence of Nigerian media professionals on the global stage and highlights the capacity of local practitioners to compete internationally.
The achievement is expected to further enhance the strategic communication capacity of Ayrah Media Concept Ltd, particularly in handling both domestic and international projects.
